Google's Connected Apps Platform: Build Once, Live Inside Search and Gemini
Google announced something today that should be on every app developer's radar — and, in the usual Google fashion, it's wrapped in just enough vagueness that you need to read it twice. The Connected Apps Platform is now in developer preview. The idea: you build your app once, and it can surface inside Google Search and the Gemini app — you choose Search, Gemini, or both. Instead of users leaving the AI conversation to open your app, your app shows up inside the conversation, at the moment they actually need it. This is a unified platform for building and managing apps across Google's two biggest AI surfaces. The user-facing examples Google gives are concrete: designing a flyer in Canva, putting together a YouTube Music playlist, ordering groceries — all without leaving Search or Gemini. The part I find most interesting as a developer: it's not a walled garden listing. You integrate, you…